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Another way to expand your sales beyond eBay.com is using the International Site Visibility feature. This feature enables listings created on eBay US or UK to also appear on the other country’s site at the same time. New buyers on the additional eBay site will see your listings exactly as they were created on your original site.
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Research shows that using the International Site Visibility feature significantly increases the page views of a listing, which then translates into a higher conversion rate.
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| Average Page Views per Listing without International Site Visibility |
Average Page Views per Listing Using International Site Visibility |
% of Increase |
| 17.0 |
32.6 |
92% |
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| Normal Conversion Rate |
Conversion Rate of Listings Using International Site Visibility |
% of Increase |
| 30% |
42% |
40% |
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Statistics are based on data collected from Southeast Asian sellers selling on eBay.com from January to June 2010.
This means you can experience an increase in sales of up to 40% just by using this feature.
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The International Site Visibility feature is available to sellers who:
- Have a verified PayPal account linked to their seller account.
- Offer PayPal as a payment option.
- Have a Feedback score of more than 10.
- Offer shipping to the US, UK, Europe or Worldwide.
To use the feature, your listing must also meet all applicable country policies.
Note:
When you sell on a new site, it’s important to maintain a high level of buyer satisfaction as your performance on each eBay site affects your overall standing as a seller.
Make sure you understand the current seller standard requirements and how you can improve your standards.
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Sell to the World
